Top Digital Marketing Agencies in Detroit

Detroit has come a long way since its troubled times during the recession. As things are starting to look up in the Motor City, advertising agencies have started to come back to the Detroit Metropolitan area and are expanded rapidly. Nearly 80% of  all marketing initiatives in Detroit are strictly related to the Auto industry, which in turn has turned things around and sales are climbing with every month that passes by.
There are quite a few digital marketing agencies in Detroit and the surrounding areas, and they are mostly serving the accounts of the big 3 (Ford, GM and Chrysler).

Team Detroit – is part of WPP and handles the Ford business, and it has been for a while. They are located in Dearborn Michigan, right across the street from Ford Motor Company’s headquarters. They are responsible for all of Fords digital marketing initiatives, and employ nearly 1500 people. Apart from Ford they handle Sports Authority business as well.

MRM Worldwide – part of McCann Worldgroup, MRM Detroit is servicing all of General Motors digital marketing needs. Located in Birmingham MI, they are growing exponentially as they are currently employing over 400 people just in the Detroit office. MRM has offices around the world, working on different accounts however the Detroit office is the main driver for the company.

 

SapientNitro – handles the Chrysler account and is responsible for multi-channel digital marketing initiatives for all Chrysler brands. They are located in Birmingham MI, and they have helped Chrysler get to a top-notch level in terms of digital experiences for Chrysler customers.

 

 

Detroit is also the home of other smaller but successful digital agencies such as: Shift Digital (who handles Land Rover and Jaguar lead generation), Doner, Organic (Hilton account), and Digitas.

These agencies and many more are constantly looking for talent with digital marketing background. They often recruit students who have either digital marketing degrees or have taken digital marketing courses in college.

What Universities Offer Digital Marketing Courses?

For the past few years, the field of digital marketing has been rapidly expanding.

Companies are investing millions of dollars into digital marketing initiatives, as consumers spend more and more time online. Consumers have the ability to be online 24/7 because they have access to various devices such as smartphones, tablets and desktops. Several major universities in the United States have recognized the enormous growth in this field and have adjusted accordingly by offering digital marketing courses as well as digital marketing degrees.Some of the most notable universities that offer such programs include: The University of Michigan-Dearborn, Rutgers University and Georgetown University. 

The University of Michigan-Dearborn recently added Digital Marketing to its College of

Business curriculum. Currently the program is 21 credit hours, including classes that focus on some of the major themes in the digital marketing field: Social Media Marketing, SEO, Analytics, and Viral Marketing. For more details about the program visit The University of Michigan-Dearborn Digital Marketing page.

 

Rutgers University offers a Mini-MBA in Digital Marketing.

It is a nine week program, taught by industry leaders. The great feature of this Mini-MBA certification is that every class is 100% online, which allows for busy professionals to obtain this valuable knowledge in their own time.

 

Georgetown University also offers a certification in Digital Marketing. Courses are available during evenings, and weekends to encourage professionals to continue expanding their knowledge on the ever evolving world of digital marketing.

 

 

These universities are one of the few institutions that offer Digital Marketing courses and degrees. In the foreseeable future others will follow, as companies continue to expand their digital marketing departments.