Today the CEO of General Motors, Dan Akerson expressed his excitement about a new technology that is coming to the entire GM vehicle fleet: 4G technology will be available in all 2015 GM models and it will be provided through OnStar.
There have been lots of rumors in the past that eventually 3G and 4G technologies will come to vehicles and it looks like GM is very close to to make this rumors a reality. GM will be one of the first auto makers to feature such technology and the first non-luxury specific brand to make it available in the United States. Audi has been ahead of the game and all Audi models will have available 4G service starting 2014.
GM will partner with AT&T to deliver the 4G connection, as the vehicle will be acting just like a cell phone. Auto owners will have the option to add their vehicle to their monthly cell phone plan as industry experts do not predict that this will have a large impact on your monthly bill. That being said, you will obviously have to have OnStar, and you will be be required to pay at least 30$-40$ per month for your vehicle to act as a mobile device.
The beauty of this new emerging technology is that it will create lots of opportunities for digital marketing professionals. Reason being is that brands such as General Motors will invest millions in this technology and they will want to know how is that technology performing. As mentioned in previous posts, digital analytics demand is supposed to explode in the next 10 years, and such new technological advances will keep the field of analytics relevant for quite a while. Car companies already have digital analytics in place on their entertainment/navigation systems, which are used to deliver a better user experience.
These are exciting times in the field of digital marketing as this is just another example of how a degree in digital marketing can lead to an exciting career int he auto industry.